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Journal

Notes on design, code and craft.

Occasional writing from the studio — process, opinions and the sharp edges of the modern web.

The end of the template era
Featured · Design

The end of the template era

Why the best-performing sites in 2026 all share one thing: a real design system built for one brand, not a thousand.

Alex Reeve

·

Feb 12, 2026 · 7 min

How we ship first drafts in 24 hours
Business

How we ship first drafts in 24 hours

Our studio process — from kickoff call to a live preview URL within a working day.

Sofia Marconi

5 min
Chasing 100 on Lighthouse
Engineering

Chasing 100 on Lighthouse

A practical checklist for hitting near-perfect Lighthouse scores on real production sites.

Devon Okafor

9 min
Case study — Lofaus Kitchen
Case Study

Case study — Lofaus Kitchen

How a rebuild tripled online bookings for a modern London bistro in six weeks.

Sofia Marconi

6 min
Technical SEO for design-led sites
SEO

Technical SEO for design-led sites

Structured data, semantic HTML, and the metadata rules we apply to every project.

Mei Tanaka

8 min
Motion, but make it useful
Design

Motion, but make it useful

A short manifesto on interaction design — and the animations we always cut.

Alex Reeve

4 min
Choosing a stack in 2026
Engineering

Choosing a stack in 2026

React frameworks, edge platforms, headless CMS — how we pick, and why.

Devon Okafor

10 min
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